They are basically sold to some circles of influence, such as Qatar and are merely propaganda.
Example, the world cup:
" The Economist
https://www.economist.com › leaders › 2022 › 11 › 17 › in-defence-of-qatars-hosting-of-the-world-cup
In defence of Qatar's hosting of the World Cup - The Economist The claim that Qatar is a den of homophobia is also misleading. "
The Economist
https://www.economist.com › middle-east-and-africa › 2022 › 11 › 02 › qatar-races-to-ready-itself-for-an-unusual-world-cup
Qatar races to ready itself for an unusual World Cup - The Economist
The Economist
https://www.economist.com › international › 2022 › 11 › 17 › the-qatar-world-cup-shows-how-football-is-changing
The Qatar World Cup shows how football is changing - The Economist Much of a broader $300bn economic development plan called Qatar 2030
etc.