My point is, it changed, yes, but "The Internet" was always shit, and you can also always find good fun, as always. You can turn off the doom, and enjoy a good never-ending scroll of a myriad of fantastic hobbies and people sharing their human experience. It takes effort, just like it did back then.
I think this is a sentiment missing from lots of the rose glasses back watching. It took effort to find all these fun things, it still takes effort to find fun things. The only difference is that now the effort floor is in the icy pits of hell and its so easy to slide all the way down there. Things were different but you still had to work for it. Sites were smaller and there were less people, those things still exist, probably more so, there's just an ocean now. We have to learn how to swim maybe but we can still cross.
That is to say the trend predates the 2008 launch of the site.
We had "Altavista" and for a very short time it was OK, but then quickly decended into a ad-ridden "portal" This was 1997 or so.
The web was full of popups, and then popunders. It was not uncommon to close your browser in the computer-room, then have to close 20 popups that kept coming back. Some of which showing straight out porn. At least scams like viagra, "buy gold online" or "download more memory" malware.
Before Google, it was merely undoable to find anything useful between all the banners, gifs, "only readable in netscape" search-engines.
Before Mozilla/Firefox, popups made it almost impossible to browse the web for longer than half an hour before the browser crashed or the computer locked up.
Chat was insecure, scammers, groomers, malware injection, mitm was everywhere. There was no privacy.
Forums, BBSes and NNTP were full of "trolls" before this term was even known. Flamewars, flamebait, and again, scammers, groomers and malware everywhere.
I do have fond memories of this time. But also know these memories are distorted. It was a dark forest already.
The main difference, I believe, was that the majority of internet users back then were smart - mostly western - educated or young people. I.e. the "tech literate" folks. Those who know how to deal with malware, scams, groomers, privacy, hackers. Those who know how to navigate around popup-bombs, redirect-loops, illegal-content and criminals. But the bad stuff was there from the early days. Today, the "bad stuff" has shifted, from criminals into monopolized big-tech tapping our attention and data, but it has always been there, this dark side.
You prefer the corporate, censored, ad-ridden site that reddit is now? That is bizarre.
The internet of old was better, in my opinion. It took work to be there; now it takes work to not be there.