That's pretty neat, although $250 feels like a lot for that at first glance. I get it has a lot of features but it's hard to get past the "it's a $250 busy indicator".
Not that I'd spend $250, but even something like that sold more as an open device to be used for a lot of different things changes (for the better) the value proposition in my mind a little than just sold as a busy sign with lots of integrations. Granted ... this appears to be that too. That's more a of a commentary on perception.
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