Once again, .local should _never_ have been assigned to any organization. Just like .lan should also be reserved like the private IP blocks.
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At this point a lot of TLD changes are going to step on someone's project or home/business/private network. I think .local is a good name for mDNS. I appreciate why you maybe aren't happy with it, but don't share your concern.
There's no reason .mdns or .mdns.arpa couldn't have just been added to the default domains search list (the list of suffixes tried for non FQDN searches); which given it ISN'T a nice human obvious word to append wouldn't have conflicted with anyone who'd already had a .local at the time, and anyone else in the future who thinks an obvious phrase like .local would not be in use by some other resolver system.