It is better to distribute or sell shoes than to make them. It is even better to finance/own the making of shoes or even better - the selling/distribution of them. That is Economy 101, originally known as Das Kapital. The people who read those rules wrong call themselves marxists and insist on everyone producing a lot of the same standard shoes, and selling them to people at cost, $25. The people who read those rules right try to find how and where to make a factory, distribution center or retail store, or at least where to get a share of it :)