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689 points taubek | 4 comments | 09 Apr 25 12:58 UTC | HN request time: 0.338s | source

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crmi ◴[09 Apr 25 17:07 UTC] No.43634545[source]▶

Interesting article but fails to mention about Nike big pivot to DTC around covid times. So will likely be taking home a lot more than 9% (or _were_ up til last year)

replies(1): >>43636244 #

1. amotinga ◴[09 Apr 25 19:05 UTC] No.43636244[source]▶

>>43634545 #

what is DTC?

replies(3): >>43636613 #>>43637527 #>>43638872 #

2. asadotzler ◴[09 Apr 25 19:27 UTC] No.43636613[source]▶

>>43636244 (TP) #

probably direct to consumer, website sales and the like.

3. crmi ◴[09 Apr 25 20:28 UTC] No.43637527[source]▶

>>43636244 (TP) #

Yes, direct to consumer

4. hed ◴[09 Apr 25 22:54 UTC] No.43638872[source]▶

>>43636244 (TP) #

Direct To Consumer. Selling directly to their customers on Nike.com disintermediating Foot Locker or another distributor/retailer network.

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How much do you think it costs to make a pair of Nike shoes in Asia?