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How much do you think it costs to make a pair of Nike shoes in Asia?

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689 points taubek | 1 comments | 09 Apr 25 12:58 UTC | HN request time: 0.204s | source
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gorfian_robot ◴[09 Apr 25 16:14 UTC] No.43633751[source]▶
Nike doesn't sell shoes. Those are a loss leader. They sell you brand and lifestyle bullshit at a very high markup.
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reed1234 ◴[09 Apr 25 16:16 UTC] No.43633769[source]▶
"In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues." https://www.statista.com/statistics/412760/nike-global-reven...
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1. echoangle ◴[09 Apr 25 16:21 UTC] No.43633842[source]▶
Revenue doesn't really show they are not loss leaders. Profit would be more useful.