How much do you think it costs to make a pair of Nike shoes in Asia?

I think the one thing I am not seeing much discussion on is, will the end consumer pay for these $150 sneakers or will they simply switch to lower cost alternative brands?

The assumption in the modelling is that sales will decline proportional to the price increase. IOW, they'll sell 2/3 as many shoes at 150% of the price.

Probably not a great model, but it's simple and a reasonable guess. Remember all the competitors will have price increases too.

fun fact: sneakers are already $150. went shoe shopping at a "sketchers warehouse" and found a pair that fit well and noped them back on the shelf when I checked the price.

My sneakers have been $200* for the past 5 years but then they're made in the USA. It's time to buy a new pair.

* - I have a large foot and believe I'm paying primarily for the materials in my shoes, which easily weigh twice what my friends' shoe do!

yes, I know we already have $150 sneakers, but you can get sneakers for $30 at Costco still.

Unless you're getting goretex or leather (and even then, shoes are small), there's not really anything in a shoe besides a bit of rubber, some EVA foam, and probably some plastic mesh. The materials cost is very low.