Same with India's UPI https://www.npci.org.in/what-we-do/upi/upi-ecosystem-statist...
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YC has also been very active in the space in both markets by the late 2010s.
A lot of the work around Pix is largely thanks to the fact that neobanks like Nubank have become very competitive in the Brazilian market, and helped set higher consumer and business expectations for transaction processing and management.