Brazil's government-run payments system has become dominant

Pix revolutionised the way we transact in Brazil. I've used Pix to pay for things that cost only cents, and I have a friend who bought her house using Pix. The system just works for any transfer amount. And it's so easy to use.

Its speed is truly baffling, and so is its reliability. Never have I failed to make a Pix payment because of downtime. I never cease to be amazed by how fast money arrives in my Brazilian account when I make a withdrawal directly from my EUR wallet on Wise. I receive a push notification from my Brazilian bank before Wise finishes running the animation of confirmation of withdrawal. It's like magic.

And it's so widespread that nowadays I don't even question whether someone accepts Pix. When I get in a taxi, no matter how old the driver is, it's certain that they take (and prefer) Pix.

I've even had homeless people ask me for Pix instead of change on multiple occasions.

Cryptocurrencies don't stand a chance.

- no card

- technically not a specific app, its a payment method that any app with a checkout flow (for example) can chose to implement.

- you register some id with your financial institution of choice (any of CPF - equivalent to SSN, CNPJ - for businesses, phone number, email or a randomly generated key).

- keys are fully portable, as in you can revoke em or change the bank institution they're associated with any time.

- you can generate a QR code on the spot so the person paying can just scan it

- transfer is pretty much instant (under 5s seems to be the norm)

- no NFC (so works with any crappy phone)

- since its a bank transfer, and since bank transfers are insured up to 200k (afaik), its pretty safe.