they also moved on three more CPU generations since that redbook, to z17.
I think it's Linux on Z that makes it sexy and keeps it young, in addition to a number of crazy features, like a hypervisor that can share CPUs between tenants, and a hardware that support live migration of running processes between sites (via fibre optic interconnect) and the option to hot swap any parts on a running machine.
It's doing a number of things in hardware and hypervisor that need lots of brain power to emulate on commodity hardware.
_and_ it's designed for throughput, from grounds up.
Depending on your workload there may be very good economical reasons to consider a mainframe instead of a number of rack-frames.
In this case they will just use a mainframe, even it isn't cheaper in the long run.
Which is the Mainframe vs commodity server dichotomy.