Clearview had compiled a massive biometric database that would eventually contain billions of images the company scraped off the internet and social media without the knowledge of the platforms or their users. Its AI analyzed these images, creating a “faceprint” for every individual. The company let users run a “probe photo” against its database, and if it generated a hit, it displayed the matching images and links to the websites where they originated. This made it easy for Clearview users to further profile their targets with other information found on those webpages: religious or political affiliation, family and friends, romantic partners, sexuality. All without a search warrant or probable cause.
A diehard Donald Trump supporter, Ton-That... Here, Ton-That appeared to conflate support for the Republican leader with American identity, proposing to scan migrants’ social media for “posts saying ‘I hate Trump’ or ‘Trump is a puta’” and targeting anyone with an “affinity for far-left groups.”
By the end of Trump’s first presidential term, Clearview had secured funding from right-wing billionaire Peter Thiel, one of Elon Musk’s earliest business partners, and signed up hundreds of law enforcement clients around the country. The company doled out free trials to hook users, urging cops to “run wild” with searches. They did. Many departments then bought licenses to access Clearview’s faceprint database.