This brings me back to my N64 Perfect Dark fansite webmaster-days. I wonder if there's a similar article detailing another cultural internet phenomenon; the tech-forum signatures.
For example; I remember the heyday of the MadOnion forums (the makers of 3D Mark, before they changed their name to Futuremark) and their users having these massive information-dense signature banners showcasing their PC-specs, 3D-mark scores, OC-info, etc.) with and without animations. Even at the time I remember thinking some of them were over the top and distracting, but people really put their hearts into making those things and it took some skill to make a really good one.