Many people believe that "wants" come first, and are then followed by rationalizations. It's also a theory that's supported by medical imaging.
Maybe the LLM are a good emulation of system-2 (their perfomance sugggest it is), and what's missing is system-1, the "reptilian" brain, based on emotions like love, fear, aggression, (etc.).
For all we know, the system-1 could use the same embeddings, and just work in parallel and produce tokens that are used to guide the system-2.
Personally, I trust my "emotions" and "gut feelings": I believe they are things "not yet rationalized" by my system-2, coming straight from my system-1.
I know it's very unpopular among nerds, but it has worked well enough for me!