Though I'm not sure who decided the ʻokina needed its own character rather than the traditionally used apostrophe. It's a pain to type without a Hawaiian keyboard.
Besides, the Hawaiian diacritics are not part of English orthography, so the name of the state (and the big island) is just "Hawaii" in English. In Hawaiian, it's Hawaiʻi.
It seems the apostrophe started to be inverted in Hawaiian in the 1940s.
While in English, the apostrophe is usually a punctuation mark, it is used as a letter, typically a glottal stop like the ʻokina, in dozens of languages as well as when writing certain English accents phonetically, like Glasgow or Cockney.
Software does not particularly care about what unicode character you use and the switch to the inverted comma ʻokina began before unicode (or software) was a thing.