Not especially surprising, but there’s an awfully large elephant in the room that likely directly contributed to this necessity that goes completely unmentioned.
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Trying to publicly argue the moral high ground was a stupid, unforced error.
It didn't need to be moralized at all. Just make the changes you want to make, piss off a vocal minority, then get back to winning and making boatloads of money by executing exceptionally.
The problem, I suspect, is that Matt values how certain people perceive him more than he values winning. It's unfortunate, because he's clearly a very good executer and strategist. He's getting in his own way.
Apparently not. I'd argue he was perceived as such but has thoroughly proven the opposite by now. There were so many stations to get off the train.