An image of an archeologist adventurer who wears a hat and uses a bullwhip

I don't condone or endorse breaking any laws.

That said, trademark laws like life of the author + 95 years are absolutely absurd. The ONLY reason to have any law prohibiting unlicensed copying of intangible property is to incentivize the creation of intangible property. The reasoning being that if you don't allow people to exclude 3rd party copying, then the primary party will assumedly not receive compensation for their creation and they'll never create.

Even in the case where the above is assumed true, the length of time that a protection should be afforded should be no more than the length of time necessary to ensure that creators create.

There are approximately zero people who decide they'll create something if they're protected for 95 years after their death but won't if it's 94 years. I wouldn't be surprised if it was the same for 1 year past death.

For that matter, this argument extends to other criminal penalties, but that's a whole other subject.

You're conflating trademark with copyright.

Regardless, it's not just copyright laws that are at issue here. This is reproducing human likenesses - like Harrison Ford's - and integrating them into new works.

So if I want to make an ad for a soap company, and I get an AI to reproduce a likeness of Harrison Ford, does that mean I can use that likeness in my soap commercials without paying him? I can imagine any court asking "how is this not simply laundering someone's likeness through a third party which claims to not have an image / filter / app / artist reproducing my client's likeness?"

All seemingly complicated scams come down to a very basic, obvious, even primitive grift. Someone somewhere in a regulatory capacity is either fooled or paid into accepting that no crime was committed. It's just that simple. This, however, is so glaring that even a child could understand the illegality of it. I'm looking forward to all of Hollywood joining the cause against the rampant abuse of IP by Silicon Valley. I think there are legal grounds here to force all of these models to be taken offline.

Additionally, "guardrails" that prevent 1:1 copies of film stills from being reprinted are clearly not only insufficient, they are evidence that the pirates in this case seek to obscure the nature of their piracy. They are the evidence that generative AI is not much more than a copyright laundering scheme, and the obsession with these guardrails is evidence of conspiracy, not some kind of public good.

> So if I want to make an ad for a soap company, and I get an AI to reproduce a likeness of Harrison Ford, does that mean I can use that likeness in my soap commercials without paying him?

No, you can't! But it shouldn't be the tool that prohibits this. You are not allowed to use existing images of Harrison Ford for your commercial and you also will be sued into oblivion by Disney if you paint a picture of Mickey Mouse advertising your soap, so why should it be any different if an AI painted this for you?

Well, precisely. What then is the AI company's justification for charging money to paint a picture of Harrison Ford to its users?

The justification so far seems to have been loosely based on the idea that derivative artworks are protected as free expression. That argument loses currency if these are not considered derivative but more like highly compressed images in a novel, obfuscated compression format. Layers and layers of neurons holding a copy of Harrison Ford's face is novel, but it's hard to see why it's any different legally than running a JPEG of it through some filters and encoding it in base64. You can't just decode it and use it without attribution.

> Well, precisely. What then is the AI company's justification for charging money to paint a picture of Harrison Ford to its users?

Formulated this way, I see your point. I see the LLM as a tool, just like photoshop. From a legal standpoint, I even think you're right. But from a moral standpoint, my feeling is that it should even be okay for an artist to sell painted pictures of Harrison Ford. But not to sell the same image as posters on ebay. And now my argument falls apart. Thanks for leading my thoughts in this direction...

You raise a really amazing point! One that should get more attention in these discussions on HN! I'm a painter in my spare time. I think it is okay to sit down and paint a picture of Harrison Ford (on velvet, maybe), and sell it on Etsy or something if you want to. Before you accuse me of hypocrisy, let me stipulate: Either way, it would not be ok for someone to buy that painting and use it in an ad campaign that insinuated that their soap had been endorsed by Harrison Ford. As an art director, it has obviously never been okay to ask someone to paint Harrison Ford and use that picture in a soap ad. I go through all kinds of hoops and do tons of checking on my artists' work to make sure that it doesn't violate anyone else's IP, let alone anyone's human likeness.

But that's all known. My argument for why me selling that painting is okay, and why an AI company with a neural network doing the same thing and selling it would not be okay, is a lot more subtle and goes to a question that I think has not been addressed properly: What's the difference between my neurons seeing a picture of Harrison Ford, and painting it, and artificial neurons owned by a company doing the same thing? What if I traced a photo of Ford and painted it, versus doing his face from memory?

(As a side note, my friend in art school had an obsession with Jewel, the singer. He painted her dozens of times from memory. He was not an AI, just a really sweet guy).

To answer why I think it's ok to paint Jewel or Ford, and sell your painting, I kind of have to fall back on three ideas:

(1) Interpretation: You are not selling a picture of them, you're selling your personal take on your experience of them. My experience of watching Indiana Jones movies as a kid and then making a painting is not the same thing as holding a compressed JPEG file in my head, to the degree that my own cognitive experience has significantly changed my perceptions in ways that will come out in the final artwork, enough to allow for whatever I paint to be based on some kind of personal evolution. The item for sale is not a picture of Harrison Ford, it's my feelings about Harrison Ford.

(2) Human-centrism: That my neurons are not 1:1 copies of everything I've witnessed. Human brains aren't simply compression algorithms the way LLMs or diffusers are. AI doesn't bring cognitive experience to its replication of art, and if it seems to do so, we have to ask whether that isn't just a simulacrum of multiple styles it stole from other places laid over the art it's being asked to produce. There's an anti-human argument to be made that we do the exact same thing when we paint Indiana Jones after being exposed to Picasso. But here's a thought: we are not a model. Or rather, each of us is a model. Buying my picture of Indiana Jones is a lot like buying my model and a lot less like buying a platonic picture of Harrison Ford.

(3) Tools, as you brought up. The more primitive the tools used, the more difficult we can prove it to be to truly copy something. It takes a year to make 4 seconds of animation, it takes an AI no time at all to copy it... one can prove by some function of work times effort that an artwork is, at least, a product of one's own if not completely original.

I'm throwing these things out here as a bit of a challenge to the HN community, because I think these are attributes that have been under-discussed in terms of the difference between AI-generated artwork and human art (and possibly a starting point for a human-centric way of understanding the difference).

I'm really glad you made me think about this and raised the point!

[edit] Upon re-reading, I think points 1 and 2 are mostly congruent. Thanks for your patience.