"We found that when people broke the rules, teams were less likely to win games."
This seems like a prima facie bad conclusion to their hockey study, considering that the Panthers won the cup while being effectively tied for the lead in penalty minutes, with #3 not being particularly close. Yes there's a weak correlation between penalties and losing, but considering that the absolute best teams usually have a high rat index, there's a big lost opportunity to go into the rat factor in hockey and how it translates to the corporate world!