Unfortunately, it's just the opposite. It seems most people have fully assimilated the idea that information itself must be entirely subsumed into an oppressive, proprietary, commercial apparatus. That Disney Corp can prevent you from viewing some collection of pixels, because THEY own it, and they know better than you do about the culture and communication that you are and are not allowed to experience.
It's just baffling. If they could, Disney would scan your brain to charge you a nickel every time you thought of Mickey Mouse.