Why is the world losing color?

It's not "losing" color.

At periods when technology resulted in new color possibilities, people went overboard with color. Make all the things colorful!! Think of the technicolor sixties. And we can go back in history and see the same thing with new clothing pigments, new paint pigments.

But when everything is colorful, nothing stands out. Everything being colorful is as monotonous as everything being, well, monotone.

Modern taste is more about more neutral-colored foundations with color accents. Don't paint a whole room green -- have a gorgeous green plant that stands out all the more against its neutral background. Don't paint a whole wall orange -- have a beautiful orange-hued piece of art on the wall. It's just more tasteful to use color as one element, along with size, shape, texture, and so forth. Making it the main element in everything is just overdoing it. It's bad design.

I don't want constant "riotous color", as the article puts it, in my home, or my workplace, or while I'm driving. It's visually exhausting.

> Modern taste is more about more neutral-colored foundations with color accents. Don't paint a whole room green -- have a gorgeous green plant that stands out all the more against its neutral background. Don't paint a whole wall orange -- have a beautiful orange-hued piece of art on the wall. It's just more tasteful to use color as one element, along with size, shape, texture, and so forth.

I don't consider this to be a be-all, end-all of design, but I appreciate that designs following this approach can be stunningly beautiful. That said, this is not the problem. The problem is, what happens these days, someone films your room with that "gorgeous green plant that stands out all the more against its neutral background" and... color grades the shit out of color, making it near pitch-black on non-HDR TVs (and most computer screens) and merely grey with tiny amounts of trace color on HDR TVs.

This is the problem - or at least its TV aspect. That Napoleon example was spot on - most movies these days look like the right half, whereas anything remotely approaching realism would make it look like the left half. And TFA correctly notices the same washing out of colors is happening to products and spaces in general (which means double trouble when that's filmed and then color-graded some more).

The drained-color thing is exclusive to a certain type of TV/movie drama, and then also a serious technical problem involving HDR device-side (which is a whole other story).

But if you watch any comedy, or reality show, or plenty of "normal" dramas, on a regular TV, the color is normal.

However, yes, there has been a certain trend involving Christopher Nolan, "gritty realism", and legal-political-military-crime themes, to do color grading to massively reduce saturation and aggressively push towards blue. I don't like it much but you can also just not watch that stuff. It's stylistic the same way film noir was. Some people hated that back in the day too, now it's just seen as a style of the time.

> The drained-color thing is exclusive to a certain type of TV/movie drama

It's not. There's even a term coined for it, "intangible sludge". https://www.vox.com/culture/22840526/colors-movies-tv-gray-d...

> I don't like it much but you can also just not watch that stuff.

It's now permeated everything, so it's hard to not watch stuff, as it's everywhere, with few exceptions.

Right. For a long time I wondered what's going on, and eventually started believing it's my fault - that maybe I'm just a rare HDR-poor person watching TV shows on SDR computer displays, maybe I've hit an unusual corner case in the video decoding path, or something. I kept believing that until Star Trek: Picard, Season 3, which made it clear it's not me, it's them.

The whole show, like everything in the past decade or so, was dark and washed out (except for some space FX parts, where at least some colors were saturated, sometimes). This lasted up until the last two episodes, where for plot reasons[0], some protagonists found themselves onboard a ship from TNG-era shows (1980s - 2000s), pulled straight from a museum, which means the set was recreated as it was on old shows, complete with the lighting. From that scene onwards through the final episode, as it jumped between that one special set and every other dark and gray scene, I had proof in front of me that scenes in modern shows can be properly lit, they just aren't, and it's an active choice[1].

Importantly, this scene wasn't a one-off gimmick that risked coming out too bright on normal people's HDR-enabled TV screens. The set involved was, per the showrunner, pretty much the whole raison d'etre for the entire season, and they burned most of the season's budget on perfecting it[2]. Them being able to light it well (and have it coexist with every other badly-lit scene) only proves there's no technical obstacle involved - that dark and washed out TV is just a choice everyone's making for... unclear reasons.

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[0] - Hard to navigate around a major spoiler and highlight of the era in the franchise.

[1] - Actually, I can't give this scene enough justice. But given how massive moment that was for people following the franchise, I'll just provide a link to the video (SPOILER WARNING): https://youtu.be/t-mY4Xbjyn8?t=42 -- watch in max quality; compare okay-ish exterior CG early on, observe how dark and washed out scenes with people are - and this is literally how the entire season (and really, entire show) was until that point... or just scroll to 2:27, and then on a perfect cue - "computer, lights!" - observe how next 30 seconds reveal that everything could've been properly lit from the start, but for some non-tech reason, it wasn't.

[2] - Most of that was eaten up by casting very specific people, but the set itself was damn expensive too.