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Why is the world losing color?

(www.culture-critic.com)
322 points trevin | 1 comments | 02 Apr 25 15:02 UTC | HN request time: 0s | source
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crazygringo ◴[02 Apr 25 16:38 UTC] No.43558560[source]▶
It's not "losing" color.

At periods when technology resulted in new color possibilities, people went overboard with color. Make all the things colorful!! Think of the technicolor sixties. And we can go back in history and see the same thing with new clothing pigments, new paint pigments.

But when everything is colorful, nothing stands out. Everything being colorful is as monotonous as everything being, well, monotone.

Modern taste is more about more neutral-colored foundations with color accents. Don't paint a whole room green -- have a gorgeous green plant that stands out all the more against its neutral background. Don't paint a whole wall orange -- have a beautiful orange-hued piece of art on the wall. It's just more tasteful to use color as one element, along with size, shape, texture, and so forth. Making it the main element in everything is just overdoing it. It's bad design.

I don't want constant "riotous color", as the article puts it, in my home, or my workplace, or while I'm driving. It's visually exhausting.

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1. jongjong ◴[03 Apr 25 02:11 UTC] No.43563946[source]▶
I think technology certainly had an effect. I remember pre-2008, the design trends were mostly centered around pushing the boundaries in terms of software capabilities. For example shiny/translucent 'pill buttons' became insanely popular as image editors became good at creating rounded corners and gradients with alpha transparency and layering them... Then eventually the trend became minimalist with a focus on simpler shapes and colors and larger fonts to make interfaces look less cluttered.

I think the duller colors we see nowadays has something to do with the ongoing minimalism trend. Minimalism is seen as professional-looking. Unfortunately, now we have the problem that brands struggle to differentiate themselves because any overly creative design risks coming across as 'unprofessional'. The balance of 'appearing unique' and 'appearing professional' has shifted towards the latter.

In a broader sense, it reflects society's shift towards increased centralization and conformity and an intolerance towards outliers.