For me, it is very apparent in movies nowadays.
I watched the Lord of the Rings over Christmas, and I was stunned by how colorful the movie is. Even in the darkest scenes in Mordor, it felt more colorful than movies of today.
Today, it looks like everything is shot in log and then someone does not add the saturation back. But I am also guilty of this .. when I got my new camera, my graded clips also looked very flat, but I like(d) that look because of all the movies and youtube videos looking like this.
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