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Why is the world losing color?

(www.culture-critic.com)
322 points trevin | 2 comments | | HN request time: 0s | source
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crazygringo ◴[] No.43558560[source]
It's not "losing" color.

At periods when technology resulted in new color possibilities, people went overboard with color. Make all the things colorful!! Think of the technicolor sixties. And we can go back in history and see the same thing with new clothing pigments, new paint pigments.

But when everything is colorful, nothing stands out. Everything being colorful is as monotonous as everything being, well, monotone.

Modern taste is more about more neutral-colored foundations with color accents. Don't paint a whole room green -- have a gorgeous green plant that stands out all the more against its neutral background. Don't paint a whole wall orange -- have a beautiful orange-hued piece of art on the wall. It's just more tasteful to use color as one element, along with size, shape, texture, and so forth. Making it the main element in everything is just overdoing it. It's bad design.

I don't want constant "riotous color", as the article puts it, in my home, or my workplace, or while I'm driving. It's visually exhausting.

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Mistletoe ◴[] No.43558702[source]
Speak for yourself then because I think this looks great and fun.

https://www.reddit.com/r/mildlyinteresting/comments/1jnr4bz/...

By the comments, I don't think I'm the only one.

Look at the logo evolution.

https://www.reddit.com/r/LivingMas/comments/17yizkw/evolutio...

Why is Taco Bell slowly losing color like a vampire is draining it of fun and blood? I see these driving around and I just shake my head, what about light purple and white represents Mexican culture and food? It's the whitest thing they could do without making the sign all white. Same thing with Target. Now some of the logos are white on white!

https://www.designyourway.net/blog/target-logo/

It's odd that in this era where we are supposed to be embracing diversity and difference that we are homogenizing our logos to white or gray goo.

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1. WD-42 ◴[] No.43558771[source]
Are you young? I've noticed the upcoming generation has begun rejecting their parent's bland aesthetics.
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2. Mistletoe ◴[] No.43559208[source]
No, I'm not young. I remember all those Taco Bell logos from 1985 up pretty much. :)