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Why is the world losing color?

(www.culture-critic.com)
322 points trevin | 1 comments | 02 Apr 25 15:02 UTC | HN request time: 0s | source
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fguerraz ◴[02 Apr 25 16:41 UTC] No.43558597[source]▶
I would argue that the main reason is because everything is about money, and the shorter marketability of everything. Colors are polarising, and affect the unsold inventory and perceived resale value.

Why manufacture objects in 10 different colours if you know the green one is going to be a tough sell? Why buy a blue car if you think you’re going to sell it back after 2 years and struggle to do so?

You don’t want things you don’t intend to keep to have personally, period.

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1. efavdb ◴[02 Apr 25 16:54 UTC] No.43558717[source]▶
In fact, there is demand for colorful products. However, the way businesses measure demand today is through the aggregate unit demand. In effect, you get the lowest common denominator products rising to the top, and people with specific preferences can't get at their desired products. If instead, businesses would measure demand at a more granular level, they'd see this and be able to better serve their customers.

my startup varietyiq is working towards helping apparel businesses do this / have seen it work very well.