They can't bring themselves to put so much money into it that it would be an obvious fail if it didn't work.
However the amount of resources at stake is incredible. The delta between NVIDIA's value and AMD's is bigger than the annual GDP of Spain. Even if they needed to hire a few thousand engineers at a few million in comp each, it'd still be a good investment.
They can't bring themselves to put so much money into it that it would be an obvious fail if it didn't work.
What the hell is going on, they should be able to keep an army of PhDs doing pointless research even if only one paper in 10 years comes to a profitable product. But instead they are cutting down workforce like there is no tomorrow...
(I know, I know, market dynamics, value extraction, stock market returns)
What I am pointing out is that they could be doing a shit ton of research, what happened to big companies sponsoring fringe research? That used to be a thing, at Microsoft even.