> Theoretically, saying, “order an Uber to airport” seems like the easiest way to accomplish the task. But is it? What kind of Uber? UberXL, UberGo? There’s a 1.5x surge pricing. Acceptable? Is the pickup point correct? What would be easier, resolving each of those queries through a computer asking questions, or taking a quick look yourself on the app?
> Another example is food ordering. What would you prefer, going through the menu from tens of restaurants yourself or constantly nudging the AI for the desired option? Technological improvement can only help so much here since users themselves don’t clearly know what they want.
Of course a conversational interface is useless if it tries to just do the same thing as a web UI, which is why it failed a decade ago when it was trendy, because the tech was nowhere clever enough to make that useful. But today, I'd bet the other way round.
That's why the “advanced search” is almost always hidden somewhere. And that's also why you can never find the filter you need on an e-shopping website.