> Theoretically, saying, “order an Uber to airport” seems like the easiest way to accomplish the task. But is it? What kind of Uber? UberXL, UberGo? There’s a 1.5x surge pricing. Acceptable? Is the pickup point correct? What would be easier, resolving each of those queries through a computer asking questions, or taking a quick look yourself on the app?
> Another example is food ordering. What would you prefer, going through the menu from tens of restaurants yourself or constantly nudging the AI for the desired option? Technological improvement can only help so much here since users themselves don’t clearly know what they want.
How many of these inconveniences will you put up with? Any of them, all of them? What price difference makes it worthwhile? What if by traveling a day earlier you save enough money to even pay for a hotel...?
All of that is for just 1 flight, what if there are several alternatives? I can't imagine have a dialogue about this with a computer.
Similarly, long before Waymo, you'd get into a taxi, and tell the human driver you're going to the airport, and they'd take you there. In fact, they'd get annoyed at you if you backseat drove, telling them how to use the blinker and how hard to brake and accelerate.
The thing about conversational interfaces is that we're used to them, because we (well, some of us) interface with other humans fairly regularly, and so it's a fairly baseline level skill to have to exist in the world today. There's a case to be made against them, but since everyone can be assumed to be conversational (though perhaps not in a given language), it's here to stay. Restaurants have menus that customers look at before using the conversation interface to get food, in order to guide the discussion, and that's had thousands of years to evolve, so it might be a local maxima, but it's a pretty good one.
The booking experience today is granular to help you find a suitable flight to meet all the preferences you’re compiling into an optimal scenario. The experience of AI booking in the future will likely be similar: find that optimal scenario for you once you’re able to articulate your preferences and remember them over time.
Anecdata: last year my wife and I went on a rail tour through Eastern Europe and god, I wish we had chosen to spend a few hundred euros on a travel agency in retrospect - I can't count just how much time we had to spend researching on what kind of rail, bus and public transit tickets you need on which leg, how to create accounts, set up payment and godknowswhat else. Easily took us two days worth of work and about two dozens individual payment transactions. A professional travel agency can do all the booking via Sabre, Amadeus or whatever...
The whole point is that we currently have better, more efficient ways of doing those things, so why would we regress to inferior methods?
To relate to the article - google flights is the Keyboard and Mouse - covering 80% of cases very quickly. Conversational is better for when you're juggling more contextual info than what can be represented in a price/departure time/flight duration table. For example, "i'm bringing a small child with me and have an appointment the day before and I really hate the rain".
Rushed comment because I'm working, but I hope you get the gist.
Current flight planning UX is overfit on the 80% and will never cater to the 20% because cost/benefit of the development work isn't good
How long is it going to take you to get to a device, load the app/webpage, tell it which airport you're flying from and going to and what date and then you start looking at options. You've blown way past the 10 seconds it took for that executive to get a plane flight.
Better is in the eye of the beholder. What's monetarily efficient isn't going to be temporaly efficient, and that's true along a lot of other dimensions too.
Point is, there are some people that like having conversations, you may not be one of them. you don't have to be. I'm not taking away your mouse and keyboard. I have those too and won't give them up either. But I also find talking out loud helps my thinking process though I know that's not everybody.