France fines Apple €150M for “excessive” pop-ups that let users reject tracking

150M is ridiculously low for a company with a 3.34T market cap.

It's the equivalent of fining a millionaire 150 EUR, or a regular person fifteen cents.

That's not a fine, it's a show put on for people who can't do division.

It is not the right question. The goal is not to destroy Apple, it is to force them into compliance. In order to force them into compliance, you only need the fine to be higher than what it costs to comply.

And €150M is a lot of money, you can have on the order of a thousand people working on the problem for a year to get even. I am sure they can figure out a way.

Same idea with, say, a parking ticket for nonpayment. It may be nothing to a millionaire, but the important part is that in the long run, it is more cost effective to simply pay for parking.