Honey has now lost 4M Chrome users after shady tactics were revealed

In case you missed it, a co-founder of Honey did an AMA on this topic a few days ago.

https://old.reddit.com/r/IAmA/comments/1jlfms8/im_ryan_hudso...

I'm not a honey user but I thought this section was interesting:

> This gets a bit technical but in the video, Jonathon carefully shows you that the ‘NV_MC_LC’ cookie changes from Linus Tech Tips -> Paypal when a user engages with Honey. What he must have seen is that there is also a ‘NV_MC_FC’ cookie that stays affiliated with Linus Tech Tips and is NOT changed to Paypal. In this case LC stands for ‘last click’ and FC for ‘first click’. In the video he seems to claim that there is no first click cookie and only a last click cookie - this claim is false.

> In my DM conversation with Jonathon he claimed that he noticed the FC cookie but didn’t think it was relevant and that he was confused by it. I wonder, as an investigative journalist, did he think to ask anyone at NewEgg or the affiliate networks to explain it to him before he threw damning accusations at an industry he didn’t understand?

Why even claim last click attribution while the user is literally on the site?

Only a percentage of people on a site will convert. Increasing that percentage is valuable.

How does displaying a message "Honey didn't find any discounts for your order" on the cart screen, increasing that percentage?

A potential customer could leave the site, spend time searching for a coupon code, not find anything and give up, and then not return to the site to complete the purchase. Honey could keep users on the site moving through the order flow even if it didn't find anything.