I'm sure cycling and golf have been doing things like this since forever.
They are exploring the idea of rolling back the ball but the implications of that are endless.
Players like to endorse gear because people want to play what the best players play. They think it will make them better. So it’s hard to endorse gear you aren’t playing with.
Theres also data that suggests longer hitting guys will be more dominant with a rollback. I don’t know but I guess the nerds figured out how to optimize golf and it’s all about distance. The days of precession and artistry may be gone. I’m not sure how to defend against bomb and gouge and not sure if we should.
(In a normal racing rowing boat, the athlete sits on a sliding seat, while their shoes and the rigger with the oarlock are fixed to the boat. In the 1980s, boats were developed that had the shoes and rigger as a unit that slid, while the seat was fixed, which was more efficient as it meant that the boat hull and the athlete's mass moved together.)
On the other hand, first carbon-fibre oar shafts and later asymmetrical "hatchet" oar blades were adopted near-universally within a few years of their invention.