They are envious of the Google and Apple walled gardens/cashcows and are now determined to turn Windows into one.
Windows is no longer a product for users, the users of Windows are the product for Microsoft to be shoved into the Azure sales funnel.
They are envious of the Google and Apple walled gardens/cashcows and are now determined to turn Windows into one.
Windows is no longer a product for users, the users of Windows are the product for Microsoft to be shoved into the Azure sales funnel.
Which is perplexing, because this is essentially the opposite strategy than what gave windows value to begin with.
Perhaps they think it doesn’t matter once everything is in the cloud.
The only segments left targeting Windows as a platform are games, replacements/extensions to the OS tools, and a bunch of legacy .NET LOB apps. And since the Steam Deck and clones, Wine/Proton are (very) slowly becoming the actual target for games rather than Windows.
Consider how much has changed since the first 25 years of MSFT. Both in business and in life in general.