> Accommodate skimmers. Many readers skim an article first to decide if it’s worth reading. Dazzle those readers during the skim. If the reader only saw your headings and images, would it pique their interest? The worst thing for a skimmer to see is a wall of text: long paragraphs with no images or headings to break them up. Just text, text, text all the way down.
It's funny because I've found that my posts do better on HN without any headings (though I do use shorter paragraphs for the no-headers).
p.s. almost all of my front-page posts were no-headers!
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