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The link on your website says "Write Blog Posts that Developers Read". I'd have expected that to explain _why_ writing blog posts that developers read is worthwhile.The post is aimed at people who want their writing to reach more developers. If they've reached the article based on the title, I assume they already want to reach more readers, so I don't think it's worth explaining at that point.
If I clicked an article called, "How to vertically center a div using CSS" and the article explained why I might want to center a div, I'd find it kind of strange and not what I want to spend my time reading.
>I write a blog that gets read by no one. When I publish a blog post, I don't check how many people read it. The blog has no particular topic, just whatever random thoughts pop into my head. Yes I'd like to improve my writing, so I can formulate my thoughts better. But I'm a little suspicious of anyone who thinks reaching a big audience is so obvious a goal it doesn't even require explaining why.
I think that's fine, and I support you doing that, but it just means that you're not the audience for this particular post.
I've published several other excerpts on the book's website that are about craft rather than strategy for reaching readers, so you might be interested in those.[0]
[0] https://refactoringenglish.com/chapters/