I’m always reminded of the essay: Isiah’s job by Albert Jay Nock. https://mises.org/mises-daily/isaiahs-job
Publicizing your work, will certainly let it be known to the masses, but aiming for the masses means that the half life of your work is in years. Work that stands the test of time, does not need publicizing. People of a high caliber will find it and proceed to further honor you for your work, your focus should be only on excellence which truly matters in standing the test of time.
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