This is so weird, did he miscalculate how intense the backlash would be? or he truly doesn't care?
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Or he's completely deranged and the drugs have irreversibly damaged his mind. Both scenarios, or some intersection therein, are plausible.
His Tesla stock is personally levered. I don't know at what point he gets margin called, but a sharp drawdown in Tesla's stock price could force him to sell stock in his crown jewel, SpaceX. (Or just extract money from it somehow. Either way, diminish it.)