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Spammers are better at SPF, DKIM, and DMARC than everyone else

(toad.social)
429 points pabs3 | 1 comments | 25 Mar 25 08:14 UTC | HN request time: 0s | source
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csomar ◴[25 Mar 25 10:54 UTC] No.43469802[source]▶
I am just having this problem. Actually getting SPF, DKIM and DMARC right and having a domain with a 0 spam score will still land you in the spam directory. It turns out, you need to have a "reputation"? before your email gets accepted into gmail. My head was spinning as to how that reputation will be built if your email just goes straight to spam.

But sure, Linkedin emails are definitively not spam and their dark-patterns at adding you at n+1 emailing list doesn't get them banned from the big (or any?) provider.

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1. bityard ◴[25 Mar 25 16:46 UTC] No.43473318[source]▶
If it's a new domain, then your problem isn't reputation exactly, it's having a newly-registered domain. Buying a new domain, setting up the SPF, DKIM, and MARC, and then immediately spamming from it until it's banned everywhere a week later is standard spammer MO.

I've been self-hosting mail for me and my family for about 20 years and don't send nearly enough mail to have a "reputation" with anybody. Still, I don't have any problems with deliverability of mail.