Air seal and upgrading insulation: correct me if I'm wrong, but that implies either tearing open all of the exterior walls or ripping off all of the siding, no? If so, it feels like it would take a LONG time to recoup the cost of materials and labor for that job, unless there was literally no insulation in there to begin with.
Alex is a smart guy, and he makes a lot of convincing agruments in favor of heat pumps, but the thing he consistently sweeps under the rug is that for about half the US (and all of Canada), the annual cost to run a heat pump sits well between a natural gas furnace and resistive heating. And the further north you go, the more it shifts to the right. I run the numbers every few years and for my specific house, I'd pay 30% more to run a heat pump instead of a furnace. (Before factoring in the cost of the unit itself and installation labor.)
Where I live, the only way heat pumps make economical sense is if natural gas gets dramatically more expensive, or if solar gets cheap enough that every household can afford a roof full of solar panels and a basement full of batteries. (Which to be honest is kinda my dream situation anyway.)