Something Is Rotten in the State of Cupertino

Just to argue the other side, I'm an Apple user of iPhones and Macbooks and my reaction to Apple Intelligence being rubbish is eh ... who really cares? I mean Siri has been rubbish for many years and people basically ignore it. They'll probably get Apple Intelligence to do something half useful one day.

Yes, as an end-user I didn't really care about Apple Intelligence, and had to disable it because it kept suggesting dumb responses in Messages, which I use many times a day. As an observer of and investor in Apple, it's very concerning. Announcing and hyping products that don't exist is a serious breach of their brand promise, and as Gruber rightly observes, signs of serious rot in their culture.