It's quite incredible that the company that never talks about future products has not only started doing that, but sold an entire generation of $1000+ smartphones based on a feature that didn't yet exist and probably won't exist until they release their next generation smartphone.
When they botched Apple Maps one of the top guys lost his job really quickly. This is a much bigger scandal in my opinion. Selling hardware based on software that won't exist. And the small parts of Apple Intelligence they have managed to ship are awful.
They should go back to not announcing this stuff in advance. The big features should remain secret until the OS is ready to launch. Sure it means developers won't be able to integrate with them for another 6-12 months but it's much better than where they find themselves now.
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