What are the odds that it’s not a conspiracy but simply someone at Google thinking it’s a brand they heard of and adding the tag? Or is that not how it works?
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In my opinion, either mass reporting, or (unlikely) a manual decision caused them to lose it. And after a while Honey likely applied again, where the reviewer was possibly unaware of past events. Or they were but it's not relevant to the review process. (Having millions of users may have played a part, the bigger exts might be treated differently, though I doubt it). Google doesn't really pay much mind to these things, from what I've seen.
[0] I'm pretty sure there's a dev doc somewhere with this
[1] https://developer.chrome.com/docs/webstore/discovery#feature...