That name "ID. EVERY1" makes me wonder if it's affordable due to massive amounts of personal data being collected and sold about drivers and passengers.
It'd be a bold move after the lawsuits and data breeches Volkswagen has faced.
https://www.bleepingcomputer.com/news/security/customer-data...
https://carbuzz.com/news/automakers-spying-on-consumers-decl...
https://www.osborneclarke.com/insights/volkswagen-fined-eur-...
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