We’ve focused on making chat and video work together so distributed teams can stay aligned without drowning in information. You can try it here: https://emdash.io.
It frustrated us how easily important conversations would happen and then disappear. Slack never quite matched how we worked. Channels were too coarse which led to noisy notifications and broken search. Zoom meetings weren’t much better–unless someone took perfect notes (which rarely happened), video calls became black holes of lost knowledge.
We spent too much time trying to find the information we needed to do our jobs.
To address this, we’re testing a few concepts and would appreciate your feedback on the value of the following:
(1) Automatically record, summarize, and transcribe your team’s video chats. We store meeting content directly inside discussions to facilitate search and discovery.
(2) Make it easy to manage & organize conversations of varying scope. A chat between team members can be forked into a dedicated Discussion with its own audience permissions and subscription. Individual messages or entire Discussions can be moved after the fact. Conversations can evolve unpredictably, so having the right tools to keep them organized post-hoc was important to us.
(3) Improve search with AI and hierarchical information retrieval. We use LLMs to uncover insights, summarize content, and connect the dots across related discussions, meetings, and documents. You can ask questions like “What are the team’s priorities this week?” or “What did we decide to do with feature X?” and get back a generative response AND deep links into the original chats and meetings.
Try it out: https://emdash.io and tell us what you think!
First, to the question about team sizes. We view "Startups" as generally teams with <25 users, followed by small/mid-sized "Growth" companies that have <250 employees. Beyond that, we anticipate most companies falling into the "Scale" category. That said, this could all be revised based on usage data and I will also update our website later today to reflect the above.
Regarding pricing, we haven’t finalized it yet because we’ve prioritized understanding how teams actually use emdash—what works, what doesn’t, and where we should focus.
Pricing is important, and we want to get it right. Typical usage patterns, evolving AI and cloud/infra costs, and where we fit competitively in the market are all variables we still need to explore. We’ll need to strike the right balance and be competitive enough with vis-a-vis the market.
It would be smart to start with a free trial before transitioning users to a paid plan. We’re still figuring out whether that should be time-based (e.g., 60-90 days), usage-based (e.g., after your 20th video meeting).
I get it – no one likes unexpected pricing shifts and when the time comes, we will be transparent about our thinking and communicate changes well in advance. Our goal is to build something sustainable, not just for us, but for the teams that rely on emdash. Hope this helps clarify.
Just pick something that's a no brainier for people to try, change it later if you have to. Your biggest risk right now is people walk without giving the product real consideration. Lack of clarity on pricing will do that for a lot of people, even though you are offering a free trial.