We built this for the family that has always wanted chickens, but doesnt know where to start. We also include 6 chickens with every coop, which I think is hilarious. The plan is to vertically integrate everything from the supply chain (feed, treats, supplements, vet visits, etc) and make it SUPER easy to have a backyard flock. It's been a fascinating and fun company to build - If you want to see some of the stuff we're doing on the tech side feel free to check out www.Coop.Farm - Also one of the things that we track where we think our thesis is playing out is how many people use us that haven't raised chickens before and we're at 71% of our customers are new to backyard ag. Also, we make standalone cameras for existing flocks and other animals and I have been super surprised to see the amount of people using our predator detection and remote health monitoring models for rabbits, goats, pigs, ducks, etc. Super fun company to build.