Not to rust, but to Go and C++ for myself. The biggest motivating factor is deployment ease. It is so difficult to offer a nice client install process when large virtual environments are involved. Static executables solve so many painpoints for me in this arena. Rust would probably shine here as well.
If its for some internal bespoke process, I do enjoy using Python. For tooling shipped to client environments, I now tend to steer clear of it.
Maybe it is only a thing to those of us already damaged with C++, and with enough years experience using it, but there are still plenty of such folks around to matter, specially to GPU vendors, and compiler writers.