Did they? Deepseek spent about 17 months achieving SOTA results with a significantly smaller budget. While xAI's model isn't a substantial leap beyond Deepseek R1, it utilizes 100 times more compute.
If you had $3 billion, xAI would choose to invest $2.5 billion in GPUs and $0.5 billion in talent. Deepseek, would invest $1 billion in GPUs and $2 billion in talent.
I would argue that the latter approach (Deepseek's) is more scalable. It's extremely difficult to increase compute by 100 times, but with sufficient investment in talent, achieving a 10x increase in compute is more feasible.
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