Apple Invites

I really hope this fails.

Apple will use it's dominant position to create lock in like how they did with iMessage instead of cooperating with other platforms on a common standard.

Oder friends and family are surprised when they want to video call over Facetime and find it hard to believe other people's phones don't have Apple apps.

Just a tip but sometimes it’s good to read the article before commenting.

The app allows iPhone users to create an event. Anybody on any device or browser can RSVP. The event can be shared as a link. Making an event invite app that only works for users on one platform would be pointless.

Also - non-Apple users have been able to join FaceTime calls via. A link for several years.

"With Apple Invites, users can create and easily share invitations, RSVP, contribute to Shared Albums, and engage with Apple Music playlists."

Correct me if I'm wrong:

- create & share invitations: must have iCloud+

- iCloud shared albums: barebones upload/download on non-Apple devices

- apple music: cross-platform, must be subscribed

- RSVP: cross-platform (Apple account req'd)

So yes, it "works" outside the Apple ecosystem, but missing features to encourage lock-in.

The only problem I have with this, as an android user, is that there's probably no API available for someone to build an integration for other platforms if the market was there. I don't expect Apple to go and create cross platform clients for every service they put out, they're not a service first company, they're an Apple service first company.

That's a big problem though. They're targeting a class of use cases currently covered by iCalendar family of open protocols[0] and handled by every calendar and e-mail app there is. Because of their narrowed focus on features most relevant to individuals, families and groups of friends, they'll be able to deliver a superior experience there for people on their platform - and they have both enough users and the correct placement in the "tech stack" (unlike e.g. Facebook/Meta or other social platforms, that already tried and failed to pull it off) to break universality of iCal for everyone else.

If this sticks, it won't only screw you or me over as Android users with Apple users in our friends groups. This will quickly bubble up from friend gatherings to community groups and local services businesses. At some point, you'll find that your kids' kindergarten or your stylist or even your doctor starts sending you Apple Invites instead of e-mail invites (.ics), because the Apple variant also comes with a shared photo album. It's actually surprising when you notice just how many appointments could use a shared photo and/or document collection directly linked to them - that part is actually a good idea from Apple. It's just sad that they're weaponizing it instead of improving what already works for everyone.

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[0] - https://icalendar.org/RFC-Specifications/all/