Yesterday I was attempting to buy a product on a small retailer's website—as soon as I hit the "add to cart" button I got a message from Cloudflare: "Sorry, you have been blocked". My only recourse was to message the owner of the domain asking them to unblock me. Of course, I didn't, and decided to buy the product elsewhere. I wasn't doing anything suspicious.. using Arc on a M1 MBP; normal browsing habits.
Not sure if this problem is common but; I would be pretty upset if I implemented Cloudflare and it started to inadvertently hurt my sales figures. I would hope the cost to retailers is trivial in this case, I guess the upside of blocking automated traffic can be quite great.
Just checked again and I'm still blocked on the website. Hopefully this kind of thing gets sorted out.