Apple Invites

I'm in my mid-thirties and most of my friends have ditched Facebook. I didn't really realize this until when I used it to create an event for a house party... I was somewhat surprised that only 2 people out of 15 even saw it. I ended up resorting to good old text message and that worked, but it was tedious. Not sure how popular this will become, but having a social-media-less event invite/broadcasting system would be nice, and having one that most people with an iPhone have access to covers much of my friend base

Platform fragmentation is a generational thing.

I thought email was a common denominator but I learned most people don’t check email or check it rarely. So different from the days when everyone had email.

I still use FB and so do many of my friends my age (mid to late 40s). But a bunch have also migrated to Instagram.

Among the younger generation, you’re a millennial if you’re on instagram because they’ve moved to TikTok. FB folks are over the hill. There’s a generational divide and pride in being trendy.

WhatsApp is only a thing among my international friends — many Americans don’t have it.

The only universal now is text messages but it feels so clunky (even with iMessage).

I wonder if it is rooted in similar things though. Right, like with email. People don't really read or check emails because spam became a serious problem. Then with social media, looking at facebook, there is definitely a big different in ad space in facebook between the time I used to use it to now. Where ads have effectively become the "spam" equivalent for social media. Ultimately, did success of these technologies also lead to its demise. Email was so good, so it made sense for a market of spammers. Facebook became a prime place for ads, and as ads become more and more of the platform, people started to consciously or subconsciously step away to other platforms.

>People don't really read or check emails because spam became a serious problem.

With the tabs in Gmail, very little leaks through to my primary inbox that isn't relatively immediately relevant (and not a lot of mail total). Often don't look at Promotions at all and maybe glance at Updates once a day or so.

Email is useful for me though, yes, a lot of my interaction with my circle of friends is over texts.

The problem for me is not so much real spam, this gets filtered. The problem is the massive amount of work required to unsubscribe or clean up automated emails from apps and websites, both transactional and non-transactional.

I know way too many techy and non-techy people who have thousands of unread email messages from those apps.

A lot of people I know don't really answer to real email anymore, unless they know something is coming. It became just something you use to make accounts with.

Even corporate email is dying. 99% of my inbox is transactional emails from SaaS apps and spam from apps I forgot to delete. And 90% of the rest is spam from recruiters or people trying to sell me some product. Only 0.1% is legitimate.

Statistically, email is not for people anymore, period.