Why is Warner Bros. Discovery putting old movies on YouTube?

I assume they get "monetization" from Youtube and they don't need to worry about hosting or discovery. Probably better than doing nothing with these films.

I'm a little surprised there isn't more of this. Building a streaming service is pretty expensive.. a lot of the platforms lost money doing so and really only made it back when they merged into an umbrella of other services.

I'm also a little surprised no one has yet (AFAIK) done the "viral indie release to Youtube" path. I feel like it's sitting there waiting to be exploited.

I'm surprised a lot of things aren't more accessible.

So much content not making money / available ANYWHERE.

I assume, that maybe the amount of difficulty in terms of getting permission is too high to bother so nobody does?