←back to thread

Why is Warner Bros. Discovery putting old movies on YouTube?

(tedium.co)
641 points shortformblog | 1 comments | 05 Feb 25 14:47 UTC | HN request time: 0s | source
Show context
softwaredoug ◴[05 Feb 25 15:24 UTC] No.42949755[source]▶
These are movies nobody is lining up to syndicate, for a company desperate for cash. Why not dump them on YouTube and get a bit of ad revenue? It’s low effort relative to the income it generates. Even if it’s unlikely to make much money.
replies(1): >>42949880 #
ninth_ant ◴[05 Feb 25 15:30 UTC] No.42949880[source]▶
The why not is because it potentially devalues the prestige of the individual work’s IP, and the brand in general.

This is short-term optimization, par for the course with the new Disovery-owned Warner Bros.

replies(5): >>42950203 #>>42950258 #>>42950274 #>>42951067 #>>42953932 #
1. HelloMcFly ◴[05 Feb 25 15:52 UTC] No.42950274[source]▶
The selection added has mostly reached end-of-life on cultural relevance and/or prestige. This is like reopening a tapped mine hoping for a few more nuggets of value. If anything gets too much traction they'll move it to a paid service.